Okoto has a theme. At first I didn’t know what that theme was and then I started noticing that many of their shirts had a laid-back style with some green/ocean imagery. Couple those two characteristics with the surfer “type tees”, and the theme was beginning to take form…
Any brand named ExcessIsOk has a lot to live up to. Two things caught my eye when I was first introduced to their line by way of the French t-shirt blog Grafitee. The first was the balance of cool designs and some clever one-liners. There wasn’t a focus on one and not the other. The second thing was their use of colors. You’ve got to see the print color pattern….
I posed a few questions for Eric Terry at Linty Fresh in my previous post about his motivation for expanding his operations into China. Here is what he had to say about it…
One of today’s top streetwear brands was started by two law students? They have been around for six years now? I didn’t realize it has been that long. I also didn’t realize how staggering their revenue numbers are and where they are headed…
I have to admit… sometimes I open my t-shirt pitch e-mails and roll my eyes because it’s some generic, lame copy and paste e-mail blasted to all the t-shirt bloggers. This wasn’t the case last night when I opened one up and got a smile on my face. This t-shirt company claims to print tees so good that they make people want to give them high fives and demand they marry their sisters.
Question: What’s the best way to have someone do you a favor?
Answer: You do a favor for them first.
It’s a very simple and obvious concept but one that is commonly overlooked by a lot of t-shirt brands. Let me show you how this can make a huge difference in your brand’s exposure.
Supra has a deathwish and they just gave it away. Many of you readers in Color Overload land are aspiring apparel entrepreneurs and have visions of your brand reaching far beyond graphic tees. Can you imagine the day where you see your work on shoes, hats, skateboards, and more?
The guts and gore t-shirt line, I Came From Nothing, is having a presale on two new designs. These two new shirts keep with the morbid theme and feature the animated logo incorporated into the designs. If you’ve purchased from this line before, you’ll want to add these to your collection.
I guess it’s never too soon to start marketing your clothing line. I recently received an e-mail from Jonathan Kruse, who you may recognize from quite a few places in the t-shirt world. You may know him from Mediocore Clothing, being an avid member of Emptees, or from the popular T-shirt blog How to Start a Clothing Company. This time, he is setting his sights on a whole new clothing line.