Linty Fresh Going Global
June 4, 2009 | Written by Darren | Category: T Shirt Business
Most of the time an indie t-shirt line announces they’re going global, it simply means they are shipping internationally. A big step nonetheless, but not quite like moving your operations overseas. That is what it sounds like Linty Fresh plans to do and possibly more…
The plans at Linty Fresh are still a little unclear according to the blog but they definitely seem very exciting. Eric Terry, the founder, recently did a three month stint in China and set up production partners to take his wears across the Pacific pond.
He’s going even further to set up branding in China and warehousing. That all indicates less of a production/sourcing/importing to the United States set-up and more of a physical presence in China for sales set-up.
I guess the questions I have now are:
- Will there still be sales in the states?
- Is the new website you’re setting up for a Chinese specific domain or to replace the current .com?
- Is the motivation to branch out into different products, increase quantity per t-shirt print run, or lower the per shirt pricing?
I have been involved with overseas apparel production and outsourcing and while there are many advantages, there can be just as many disadvantages. I have a feeling with a sharp guy like Eric, he is aware of the pitfalls and has found a way to make them work for him.
Good luck Linty, we’re looking forward to watching your future success.