Show Love, Get Love

April 30, 2009 | Written by Darren | Category: Clothing Lines

Question: What’s the best way to have someone do you a favor?

Answer: You do a favor for them first.

It’s a very simple and obvious concept but one that is commonly overlooked by a lot of t-shirt brands. Let me show you how this can make a huge difference in your brand’s exposure.

So let me go dumb and repeat what you already know. If you want your back scratched, then scratch someone else’s. How can this get your t-shirt brand more exposure? I, like many other t-shirt bloggers, get daily e-mails asking me to write about existing or up-and-coming t-shirt lines. Many bloggers indulge these e-mails, as they should, and post an article related to the apparel being pitched. That much we have all seen. However, what you rarely see, is the t-shirt brand showing link love back to the blog.

It was real popular in the early 2000′s to include a “Press” page in your main navigation. This was also during a time before blogs had taken over the Internet. So what you typically found on these “Press” pages were local news clippings, magazine mentions, or an occasional video. This practice is still exercised, but just not as much. Well, have you noticed it’s harder to get traditional press these days? One of the main reasons for this is because the influx of new t-shirt lines has made the occurrence less newsworthy.

Oh well, nothing to cry about. You guys have been hustling hard by e-mailing all the t-shirt bloggers in an effort to replace traditional press with new media. This is a great strategy and one that pays off big time. The only problem is, by not repeatedly referring people shopping your brand to these articles, you are making the article a one-hit wonders. You have to know where I’m headed with this. It’s time to start linking to blog posts featuring your brand from t-shirt bloggers you’ve successfully hustled. A great place to do that is on those neglected “Press” pages.

This may scare you at first because it seems that you could be sending potential customers away from your site. That is an outdated way of thinking. Today’s consumer researches brands and wants to get to know them intimately. These articles are great testimonials and often time the back story of your brand. It adds an air of professionalism and could possibly be the convincing factor in creating a customer for life.

I’d like to bring this full circle and match it up with the title of the post.  Your brand and online shop will be much more attractive to a blogger if he/she knows you’ll be referring back to them.  So next time you send a request for coverage to a t-shirt blogger,  include a link to your press page showing where they will get their back scratched.

Finally,  I’d hate to end this soapbox without an example. 3Sixteen gets it:


4 Responses

  1. Coty | May 13th, 2009

    Great points Darren. I know that for me, I always put in a lot of effort into my posts. I often hunt down either a video or secondary product to go long with the actual T-Shirt being pitched.

    I always appreciate when the companies give me a shout out back from their blog/press page and I think that doing so is a great way of organically growing both sites. Plus, it’s good karma.

    Excellent post.

  2. Rangga | May 14th, 2009

    Great post, Darren.

    Check out Oddica’s “press” page for example, simple-yet-nice way to say thank you

  3. Darren | May 14th, 2009

    Thanks fellas, I hope this helps us all out!

  4. Gross | May 27th, 2009

    Cool..! The article is been informative. Very much helpful to people like us. Thanks for the post.