Shred Clothing Gets Behind The Scenes

March 13, 2009 | Written by Darren | Category: Clothing Lines

I guess it’s never too soon to start marketing your clothing line. I recently received an e-mail from Jonathan Kruse, who you may recognize from quite a few places in the t-shirt world. You may know him from Mediocore Clothing, being an avid member of Emptees, or from the popular T-shirt blog How to Start a Clothing Company. This time, he is setting his sights on a whole new clothing line.

The name of the line is Shred and one of its goals is to give you a behind-the-scenes look at what goes into starting a clothing line. He is partnering with three other guys and the funny thing is…he has never met them in person before. They have known each other for less than a year and a half and will be coming together with a mission to Shred. Right now they are contacting peeps and setting the back story for the brand. So far, so good.

This is definitely a project we want to stay close to and help chronicle. It’s going to be very interesting to see the first products and continue to watch the marketing blitz as they prepare for an all-out launch.


3 Responses

  1. Jonathan Kruse | March 13th, 2009

    Thanks for the post.

    It’s never to early to start marketing. It takes time to build up your traffic and if you wait until you release your opening week will be very poor unless you pay a lot for advertising.

  2. Requiem Extreme | April 7th, 2009

    Yeah, I am also interested to see what these boys come up with. They have been a big influence and benefit to me starting my own clothing line and give all the inside into on how to market online. Its great stuff although to be honest, its the offline marketing which will set you apart and this is alwasy to be remembered. Not that I am a seasoned clothes producer I just see that from those who have been really successfull with clothing lines.

  3. Adam | July 20th, 2009

    I think for new business you need simplicity, set the price right and get the traffic via adwords